25+
Years In Technology & MedTech
3
Startups Initiated
2,433
LinkedIn Followers
Brian’s Journey
Joined Microsoft Corporation as a Network/Security Team Engineer.
1999
Joined Azaleos as Global Channel Director and Partner, growing the combined company from $15M and 125 employees to $80M and 235 employees.
2009
Founded MedShift as CEO, applying a subscription-based model to medical aesthetic devices to eliminate high upfront capital costs for providers.
2015
2002
Founded Phillips Enterprises, a technology consulting firm designing, developing, and deploying Microsoft infrastructure.
2013
Joined Avanade as Senior Director of Sales.
2024
Founded The Phillips Collective as Chairman and CEO, a family office managing technology and real estate portfolio assets.
About Medshift
Founded - 2015 | Charlotte, NC | Stage -Growth capital / private
Highlight
MedShift provides medical aesthetics companies and providers with device subscriptions, connected device infrastructure, and enterprise SaaS.
Problem
Medical providers often need advanced equipment but face high upfront device costs, fragmented utilization data, and limited software infrastructure around devices. That makes growth capital-intensive and hard to scale across practices.
USP
MedShift combines specialty device subscription, connected medical device IoT, and enterprise SaaS through its Velocity Technology Suite. The company works with thousands of medical providers and completed a $108 million capital raise to expand its model.
Key Milestones
2015
Founded in Charlotte, North Carolina, to modernize access to medical aesthetic devices and provider technology.
2021
Closed an $8 million equity funding round at a reported $150 million post-money valuation.
2023
Completed a $108 million capital raise from Turning Rock Partners, Micota Capital, and OY6 Capital.
2024
Continued expanding its device subscription and Velocity SaaS platform.
2025
Reported work with 2,000+ medical providers.
In Their Own Words:
"Making cutting-edge technology accessible and driving growth for practices everywhere."
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